Handcrafted Copy and Storytelling

Select Work by John Terry

 

Select Work From John Terry

 
 

Product page

Leasecake is a SaaS platform used by multi-location commercial tenants. This is the product page for one of the company’s services.

WHITE PAPER

This example is a white paper I wrote to help explain an asset-management and long-range planning tool for the oil and gas industry.

about page

Leasecake’s brand personality is friendly, accessible, and a little playful. We reinforced that message by avoiding the usual, bland approach to an “about” page.

MAGAZINE ARTICLE

Craft beer isn’t the first thing that comes to mind for most people when they think of Central Florida. But Orlando isn’t the Mickey Mouse town you believe it is.

CASE STUDY

Leasecake prefers an abbreviated, quick-hit case study style over the long-form version. It’s more of a “customer profile,” and the sales team loved this approach.

E-BOOK

This e-book provides real-world examples of how multi-location tenants benefit from using Leasecake’s location-management software.